“Abhyudaya” is a Sanskrit word that means 'welfare and development for all'.
It is a transformative experiential learning course, where students of our PGDM (2-year full time) programme mentor school children from underprivileged backgrounds for a year. We call the children 'Sitara', which means star. Each PGDM student is mapped to one Sitara, and mentors that Sitara for a full year.
Based on this first hand understanding of poverty, our PGDM participants design sustainable business projects to solve social issues; which are evaluated by an industry panel. Thus, they develop their mentoring skills, and work towards becoming socially sensitive business leaders.
Through the non-profit arm of Abhyudaya, we have engaged deeply with the Sitara community for the past 14 years, providing education to 500+ schoolchildren. During the current Covid pandemic, we have intensified our efforts, providing financial assistance, food, health and safety programs, laptops for ongoing education, and a digital literacy program for our Sitaras.
Abhyudaya is a major differentiator among other business schools and in the industry.
It helps our students evolve into empathetic managers who want to make a difference to the world.