Faculty Press Articles
October 19, 2021
How marketers can manage super networked consumers
Dealing with the demands of the new-age connected consumer is getting to be tough – she is vocal on social media and believes her peers and friends more than any advertising or celebrity ambassador.
October 14, 2021
Managing the trade-off between growth & inflation
The RBI and the government will need to ensure that attention to growth does not hamper the return of the inflation trajectory to manageable levels...
October 13, 2021
Being A Teacher In The Times Of Covid19
Exams are not easy; teaching and discussions are even more challenging. Teachers are learning new skills, working with technology to make classes more and more engaging.
October 08, 2021
Moment Marketing: A double-edged sword
Brands have used every opportunity to leverage- virus spread, work from home, vaccine, or finally, the Olympics...
October 05, 2021
The new Cadburys ad or the runaway hit Sinhalese Song – viral success is the sweetest
Cadbury’s reimagining of their old, masterful advertisement in a new feminist ‘avatar’ made netizens go in raptures. Another viral wonder these days is a Sinhalese song whose words are not understood by the vast majority of people who have played it hundreds of times...
October 05, 2021
Signs Of Welcome Change In Congress
When the chips are down, disturbance is better than peace; any change is better than no change...
October 03, 2021
The Indian saree league: The six yards in spotlight
What is it about the saree that has made large retailers sit up, notice and launch national brands?
September 28, 2021
Stereotyping & unconscious bias in organizations
Organizations claim to understand and deal effectively with unconscious biases and workplace stereotypes. But the truth is that unconscious bias and stereotypes are the fundamental nature of our society and the conditioning which affects decision-making in all spheres of life
September 23, 2021
Lack of clarity on NMP process, timing
The success of the National Monetisation Plan hinges on availability of credit and internal resources of the private sector.
September 23, 2021
Is India’s Economy in Recovery or Relapse?
Prof. Narayan analyses the cluster of recent economic data from India and evaluates whether India’s economy is in recovery or relapse.
September 21, 2021
Social Responsibility of Bachchan
Amitabh Bachchan can become a real-life hero if he withdraws from the ad, calls out paan masala as harmful to human health and triggers a movement to protect the health of consumers.
September 21, 2021
The doing-better syndrome and our prisoner’s dilemma
Enthusiasm for going up ranking charts based on inapt criteria can yield suboptimal outcomes.
