Faculty Press Articles

E.g., 2021-10-22
E.g., 2021-10-22

Authored By
Dr. Renuka Kamath

Published in
The Drum

October 19, 2021

How marketers can manage super networked consumers

Dealing with the demands of the new-age connected consumer is getting to be tough – she is vocal on social media and believes her peers and friends more than any advertising or celebrity ambassador.

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Authored By
Dr. Tulsi Jayakumar

Published in
The New Indian Express

October 14, 2021

Managing the trade-off between growth & inflation

The RBI and the government will need to ensure that attention to growth does not hamper the return of the inflation trajectory to manageable levels...

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Authored By
Dr. Ashita Aggarwal

Published in
BW Education

October 13, 2021

Being A Teacher In The Times Of Covid19

Exams are not easy; teaching and discussions are even more challenging. Teachers are learning new skills, working with technology to make classes more and more engaging.

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Authored By
Dr. Ashita Aggarwal

Published in
ET Brand Equity

October 08, 2021

Moment Marketing: A double-edged sword

Brands have used every opportunity to leverage- virus spread, work from home, vaccine, or finally, the Olympics...

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Authored By
Prof. Vineeta Dwivedi

Published in
ET Brand Equity

October 05, 2021

The new Cadburys ad or the runaway hit Sinhalese Song – viral success is the sweetest

​Cadbury’s reimagining of their old, masterful advertisement in a new feminist ‘avatar’ made netizens go in raptures. ​Another viral wonder these days is a Sinhalese song whose words are not understood by the vast majority of people who have played it hundreds of times...

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Authored By
Prof. Jagdish Rattanani

Published in
Navhind Times and other newspapers (syndicated column)

October 05, 2021

Signs Of Welcome Change In Congress

When the chips are down, disturbance is better than peace; any change is better than no change...

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Authored By
Dr. Renuka Kamath

Published in
ET Brand Equity

October 03, 2021

The Indian saree league: The six yards in spotlight

What is it about the saree that has made large retailers sit up, notice and launch national brands?

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Authored By
Dr. Ashita Aggarwal

Published in
People Matters

September 28, 2021

Stereotyping & unconscious bias in organizations

Organizations claim to understand and deal effectively with unconscious biases and workplace stereotypes. But the truth is that unconscious bias and stereotypes are the fundamental nature of our society and the conditioning which affects decision-making in all spheres of life

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Authored By
Dr. R. K. Pattnaik and Prof. Jagdish Rattanani

Published in
The Hindu Business Line

September 23, 2021

Lack of clarity on NMP process, timing

The success of the National Monetisation Plan hinges on availability of credit and internal resources of the private sector.

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Authored By
Prof. Ananth Narayan

Published in
The Wire

September 23, 2021

Is India’s Economy in Recovery or Relapse?

Prof. Narayan analyses the cluster of recent economic data from India and evaluates whether India’s economy is in recovery or relapse.

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Authored By
Prof. Jagdish Rattanani

Published in
Navhind Times and other newspapers (syndicated column)

September 21, 2021

Social Responsibility of Bachchan

Amitabh Bachchan can become a real-life hero if he withdraws from the ad, calls out paan masala as harmful to human health and triggers a movement to protect the health of consumers.

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Authored By
Dr. Tulsi Jayakumar

Published in
Mint

September 21, 2021

The doing-better syndrome and our prisoner’s dilemma

Enthusiasm for going up ranking charts based on inapt criteria can yield suboptimal outcomes.

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