Faculty

A rich and lively student-teacher interaction is at the heart of SPJIMR's success. Our faculty members are known to be great teachers, who can bring alive the subject, encourage critical thinking and offer a wider, holistic perspective that is critical in today's complex business environment.

Our faculty members are drawn from academia, industry, government sector and non-profits. Collectively, they bring in a wide range of experience in building and delivering knowledge and skills to prepare participants for leadership roles.

The teaching-learning process at SPJIMR is vastly enriched by a series of non-classroom initiatives through which our faculty help build among participants the right attitudes to enable them lead with purpose, meaning and with an idea of service to society.

The average experience of the core faculty is over 18 years, with several who have come to academics after years of experience as practitioners. In addition, we have around 20 adjunct faculty and several more visiting faculty who engage with participants of various courses.

FACULTY SEARCH

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Overview

Prof. Vartika Srivastava

Assistant Professor- Marketing

vartika.srivastava@spjimr.org

Vartika is a faculty in the Marketing Area at SPJIMR. She has completed her Ph.D. from the Indian Institute of Technology Bombay. Her teaching and research interests include Consumer Behaviour, Big Data-Driven Consumer Analytics, Social Media Marketing, Marketing Engineering and Analytics, and Qualitative and Quantitative Research Methods. She has publications in top-rated journals and presented her research work in several prestigious international conferences. 

Prior to that, she has worked as a strategy consultant with Monitor Deloitte (ex-Monitor Group) for over 6 years wherein she advised clients across multiple sectors (Textile, Pharma, Auto, Private Equity, Social Sector, Consumer Goods), strategies (Brand Development, Innovation, Growth Strategy, Pricing, International Expansion, and Portfolio Strategy) and geographies (India, USA, UK And South East Asia). 

She has done her PGDM from Indian Institute of Management Ahmedabad (IIM Ahmedabad) and B.Tech (Hons.) in Electrical Engineering from Indian Institute of Technology Kharagpur (IIT Kharagpur). 
 

Experience

Prof. Vartika Srivastava

Assistant Professor- Marketing

vartika.srivastava@spjimr.org

Non-teaching 

Vartika has more than 6 years of experience as a strategy consultant with the Monitor Group. 

Research & Publications

Prof. Vartika Srivastava

Assistant Professor- Marketing

vartika.srivastava@spjimr.org

Research Papers
PUBLICATIONS (In Refereed Journals)

  • Vartika Srivastava and Arti D. Kalro (2019). Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors. Journal of Interactive Marketing, Issue 48, pp. 33-50. [ABDC Rank: A]
  • Vartika Srivastava and Arti D. Kalro (2018). Motivations and Outcomes of Seeking Online Consumer Reviews: A Literature Synthesis. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, Vol. 31, pp. 112-141. [ABDC Rank: B] 
  • Raizada, Gaurav, Vartika Srivastava, and S.V.D. Nageswara Rao. (2019). Shall One Sit “Longer” for a Free Lunch? Impact of Trading Durations on the Realized Variances and Volatility Spillovers. Journal of Quantitative Economics Vol. 18 (1), pp. 1-28. [ABDC Rank: B]

WORKING PAPERS/ PAPERS UNDER REVIEW 

  • Vartika Srivastava, Arti D. Kalro and Dinesh Sharma. Analysing the Role of Valence and Emotions on Perceived Hedonic and Utilitarian Value of Online Reviews. Paper under review in Computers in Human Behaviour [ABDC Rank A]
  • Vartika Srivastava and Arti D. Kalro. Empirical Study on the Role of Latent Content Factors (Argument Quality and Message Valence) on Receiver Outcomes. Working Paper. 

CONFERENCE PRESENTATIONS

  • Vartika Srivastava and Arti D. Kalro. Management Response Strategies for Varying Sentiments and Emotions in Online Consumer Reviews, poster presented at the 2019 Asia Pacific Association for Consumer Research Conference (AP-ACR) held at IIM Ahmedabad, India in collaboration with University of Washington, Seattle from 10th, 11th and 12th January 2019, Vol. 12, pp. 77.
  • Piyush Sharma, Cheryl Leo, and Vartika Srivastava. Consumer Ambivalence, Dissonance, and Indifference – Apples, Oranges, and Pears or Peas in the Same Pod? presented at the 2019 Asia Pacific Association for Consumer Research Conference (AP-ACR), held at IIM Ahmedabad, India in collaboration with University of Washington, Seattle from 10th, 11th and 12th January 2019, Vol. 12, pp. 24-25.
  • Vartika Srivastava and Arti D. Kalro. A Study on Relative and Holistic Influence of Qualitative Content Factors on Online Review Helpfulness presented at the 2018 American Marketing Association (AMA) Winter Academic Conference, New Orleans, LA on February 23-25, 2018, Vol. 29, pp. D-29:30
  • Vartika Srivastava and Arti D. Kalro. Do Cross-cultural Differences Exist in Online Reviews? A Thematic Analysis using Leximancer, presented at the 10th Great Lakes – NASMEI (North American Society for Marketing Education in India) International Marketing Conference, Chennai held on 23rd and 24th December 2016.
  • Vartika Srivastava and Arti D. Kalro. The Influence of Culture on Persuasion in Online Reviews: A Content Analysis, included in the 2015 ANZMAC Conference proceedings titled Innovations and Growth Strategies in Marketing, held between 30th November to 2nd December 2015, Sydney, Australia, pp. 533-539. 
Additional Information

Prof. Vartika Srivastava

Assistant Professor- Marketing

vartika.srivastava@spjimr.org

Blogs

Prof. Vartika Srivastava

Assistant Professor- Marketing

vartika.srivastava@spjimr.org

Video

Prof. Vartika Srivastava

Assistant Professor- Marketing

vartika.srivastava@spjimr.org

 
SPJIMR
Bhavan's Campus
Munshi Nagar | Dadabhai Road,
Andheri West | Mumbai - 400 058, India
Reception: +91 22 61454200
Delhi Centre
Bharatiya Vidya Bhavan Campus, 3rd Floor
Gate No. 4, Copernicus Lane
Kasturba Gandhi Marg, New Delhi-110001
Tel: 8130545577, 011-23006871, ext-871 

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