Swapnil Ganesh Tawde

  • Area: Green Marketing, Green Consumer Psychology.
  • Batch: 2019
  • Email: fpm18.swapnil@spjimr.org

Overview

Fifth-year doctoral research scholar (marketing specialization) in the area of green consumerism and green marketing, interested in investigating/understanding green consumers buying decisions.

Education
Research Interest
Work Experience
Publications
Conference
Research Seminar
Achievements
  • Master of Management Studies (MMS) (2013-2015) – St. Francis Institute of Management & Research, Mumbai, India
  • Bachelor of Management Studies (BMS) (2009-2012) – SVKM’s Mithibai College, Mumbai, India
  • Green Intention-Purchase Behavior Gap
  • Green Skepticism
  • Green Nudges
  • Green Consumer Buying Decisions.
  • Before joining the FPM program, had four years of Industry experience in Media Audit, Compliance Consulting, and Risk (Advertising Industry) with adverting Media agencies: Firm Decisions Plc (Ebiquity Plc), GroupM Media India Pvt.
  • Last Role: Audit Associate – Firm Decisions Plc.
  • Published Article: Tawde, S., Kamath, R., & R.V., SH (2023). ‘Mind will not mind’– Decoding consumers’ green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy. Journal of Cleaner Production, 383, 135506. (ABDC – A)
  • Under Review: Tawde, S., and RV, SH (2023). ‘How does green consumers’ self- concept drives WTPM in green buying? A sequential mediation model’. Invited for revision and resubmission at Journal of Consumer Behavior (ABDC – A).
  • Submitted: Bharani, S., Roy, S. and Tawde., S. (2023). “Green Products Packaging and environmental risks: Consumers preference for e-commerce firms with sustainable approaches”, Manuscript submitted to ‘The International Review of Retail, Distribution, and Consumer Research’. (ABDC – B)
  • Tawde, S., Kamath, R., R.V. SH., and Sharma, RW. “Green Intention-Purchase Behavior Gap: What makes consumers walk the talk”. 2023 American Marketing Association Winter Academic (AMA) Conference (Nashville, USA), 06th February 2023.
  • Tawde, S., Kamath, R., R.V., SH., and Sharma, RW. (2023) “Green Intention- Purchase Behavior Gap: What makes consumers walk the talk”. (AMA conference paper).
  • Gold-medallist (MMS Program, 2013-2015).

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