Executive Certificate Program in Digital Marketing & Social Media Strategy

Programme Overview

The Executive Certificate Programme in Digital Marketing & Social Media Strategy by S P Jain Institute of Management and Research (SPJIMR) is designed to give participants a managerial perspective of digital marketing. In this course, the participants will be exposed to the underlying principles of Digital Marketing and Social Media Strategy, develop a good understanding of the various components and channels of digital marketing along with the associated metrics, and impart essential knowledge to design digital marketing strategies.

Key Learning Outcomes

After completing this programme, the participants should be able to:

  • Acquire skills for designing digital marketing strategies for firms
  • Gain management competencies to lead teams of digital marketing professionals within the firm and with external agencies
  • Forefront digital innovations and strategies of change
  • Plan and execute digital marketing strategies and work closely with specific vendors

Programme Modules

  • MODULE 1: Fundamentals of marketing to Digital Consumer
  • MODULE 2: In-bound digital marketing techniques
  • MODULE 3: Out-bound digital marketing techniques
  • MODULE 4: Digital Marketing Analytics
  • MODULE 5: Customer Centricity in Digital Marketing

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SPJIMR
Bhavan's Campus
Munshi Nagar | Dadabhai Road,
Andheri West | Mumbai - 400 058, India Reception: +91 22 61454200
Delhi Centre
Bharatiya Vidya Bhavan Campus, 
3rd Floor Gate No. 4, Copernicus Lane
Kasturba Gandhi Marg, New Delhi-110001
Telephone: 011-23073121, 011-23006871
Direct Line: 011- 23383563

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