Supratim Kundu

  • Area: Marketing
  • Batch: 2017
  • Email: fpm17.supratim@spjimr.org

Overview

I am a final year scholar in the area of Marketing.

Education
Research Interest
Work Experience
Publications
Working Papers
Conference
Research Seminar
  • PGP (Online) – Data Analytics
  • PGDM – Marketing
  • B.Tech – Information Technology
  • Product Diversification and Innovation
  • E-Commerce and Word of Mouth Marketing
  • Green Marketing
  • Visiting Faculty for Marketing at KIAMS Harihar during 2017
  • Faculty (Associate) for Marketing at IMT Hyderabad from 2014 till 2018.
  • Hostel Warden at IMT Hyderabad from 2015 till 2017.
  • Sr. Research Associate (Team Lead) for APAC at TTK Services, Bengaluru during 2014.
  • Kundu, S and Kappes, A. Online Consumer Review: The Motivational Perspective.
  • Enterprise Sales (West) at Ashtech Infotech, Mumbai during 2013.
  • Software Engineer at Collabera Solutions (for IBM, Kolkata), Bengaluru during 2011.
  • Technology & Data Analyst at Wipro, Kolkata from 2008 till 2010.
  • Trainee Engineer (Software) at Govt. of West Bengal from 2007 till 2008.
  • Sales Associate at Reliance Infocomm Ltd, Kolkata during 2006.
  • Kundu, S (2021). Online Consumer Reviews at the Long Tail, International Review of Business and Economics, 5(2).
  • Kundu, S and Chakraborti, S. A (2020). A Comparative Study of Online Consumer Reviews of Apple iPhone across Amazon, Twitter and MouthShut Platforms, Electronic Commerce Research, 1-26.
  • Kundu, S and Sundara Rajan (2018). Word of Mouth: A Review of the Role of Spoken Communication in Influencing Consumer Behavior, ASBM Journal of Management, XI (2).1-9.
  • Kundu, S and Sundara Rajan (2017). Word of Mouth: A Literature Review, Int J Econ Manag Sci, 6(6), pp. 2-9.
  • Kundu, S and Gupta, N (2016). Consumer Behavior towards Purchase of Green Products vis-à-vis Ayurvedic Products, Imperial Journal of Interdisciplinary Research, 3(7), pp. 573- 579.
  • Kundu, S and Gupta, N (2016), Spice Jet: Recovering the spicy way, The Case Center, Reference no. 516-0089-1 (for case), Reference no. 516-0089-8 (teaching note).
  • Kundu, S and Gupta, N (2016), Wrangler Jeep: Launching in India, The Case Center, Reference no. 516-0047-1 (for case), Reference no. 516-0047-8 (teaching note).
  • Kundu, S, Ray Chaudhuri, B. How Prior Performance Impacts Product Diversification Choices influenced by Competitive Intensity across Technological Environments: Evidence from India.
  • Kundu, S, Chakraborty, S. Deciphering the differences between the online consumer reviews among mainstream and niche products: A comparative study of mobile phone category across India and USA.
  • Kundu, S, Ray Chaudhuri, B, The Zones of Tolerance, Action and Avoidance: Attainment Discrepancies and Product Diversification Strategy.
  • Kundu, S, Ray Chaudhuri, B, How do managers decide on Product Diversification: A Grounded Theory Approach.
  • Kundu, S and Chakraborti, S. Word of Mouth Marketing: Understanding in the Current Decade.
  • Kundu, S and Kappes, A. Online Consumer Review: The Motivational Perspective.
  • Kundu, S., Ray Chaudhuri, B. Impact of Competitive Intensity on Product Diversification Choices: Evidences from India. 23rd Annual Convention of the Strategic Management Forum 2021. IIM Nagpur from 27-30 December 2021.
  • Kundu, S., Ray Chaudhuri, B. The Dynamics of Firm Performance, Competition and Product Diversification: An Indian Perspective. FORE International Marketing Conference 2021. FORE School of Management, New Delhi from 26-27 November 2021.
  • Kundu, S., Ray Chaudhuri, B., and Banerjee, R (2021). When yesterday is history, tomorrow may not be a mystery: Impact of Prior Performance on Product Diversification Strategy. 9th AIM-AMA Sheth Foundation Doctoral Consortium, Jagdish Sheth School of Management, Bengaluru from 25-30 June 2021.
  • Kundu, S., Ray Chaudhuri, B., and Banerjee, R (2020). Product Diversification Strategy: The Behavioral Perspective. EURAM (European Academy of Management) 2020 Annual Conference, Trinity Business School, Dublin from 4-6 December 2020.
  • Kundu, S (2020). Online Consumer Review at the Long Tail. SIMS 11th Annual International Research Conference (SIMSARC ’20), Symbiosis Institute of Management Studies from 21-23 December 2020.
  • Kundu, S., Ray Chaudhuri, B., and Banerjee, R (2020). The Behavioral Drivers of Product Diversification Strategy. IIM K Doctoral Symposium 2020 (in lieu of PAN IIM World Management Conference 2020), IIM Kozhikode from 9-11 December 2020. Won 2nd runners up best paper award.
  • Kundu, S., Ray Chaudhuri, B., and Banerjee, R (2020). The Behavioral Drivers of Product Diversification Strategy. SJMSOM PhD Consortium 2020, IIT Bombay from 21-22 February 2020.
  • Kundu, S (2019). The Long Tail: Do the niches need a different OCR strategy? IIM Indore – NASMEI Summer Marketing Information Systems Conference Proceedings, IIM Indore from 26-28 July 2019.
  • Kundu, S and R, Mahesh (2017). Adoption of Video Calling app: Application of the Unified Theory of Acceptance and Use of Technology, International Conference on Marketing Challenges in Emerging Markets Conference Proceedings, IMT Hyderabad from 9-10 December 2017.
  • Kundu, S and Gupta, N (2016). Blogging as a Marketing Tool, International Conference on Digital Disruptions, Trends and Opportunities in Marketing Conference Proceedings, IBS Business School, Mumbai from 11 –12 March 2016.
  • Kundu, S and Gupta, N (2016). Consumer Behavior towards Purchase of Green Products vis-à-vis Ayurvedic Products – An Indian Perspective, International Conference on Marketing Challenges in Emerging Markets Conference Proceedings, IMT Hyderabad from 21 – 22 January 2016.
  • Kundu, S., Ray Chaudhuri, B., and Banerjee, R (2020). Product Diversification Strategy: The Behavioral Perspective (November 2020).

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