Samavesh 2017

Samavesh 2017

‘Samavesh’ is the annual conclave of SPJIMR’s one year PGPM programme. It brings together industry and academia on a platform that enables the two to exchange ideas, share best practices and learn from each other. We look forward to welcoming you on campus on Friday, May 19-20, 2017, for an interaction with students, academia and delegates.

For any queries, please write to us at samavesh@spjimr.org 

List of speakers for Samavesh 2017

How can Consulting Firms Help Organisations Manage Change in an Era of Constant Disruption?

May 19, 2017

Big-data, Artificial Intelligence, Augmented Reality, Blockchain, Internet of Things – the list of technologies disrupting the business world is endless. Companies can choose to ignore these disruptions and risk rapid loss of competitive advantage, or prepare to take on these challenges.

The ability of organizations to assimilate capabilities to manage change is undoubtedly a daunting task. The extreme pace of innovation could results in organizations implementing changes that themselves become obsolete before they’re fully implemented.

In such a dynamic environment, how are consulting firms helping organizations prepare themselves to handle this onslaught?

 

Many consulting firms suggest that organizations need to transform to survive, but some other believe that rapid transformation could lead to implementation failures. What is the right approach? A related question could be, are consulting firms really geared to help clients manage this change?

The Consulting Conclave Samavesh 2017 addresses these issues and more.

 

Businesses in the Era of Digital Economy and Path Breaking Technologies

May 19, 2017

Technology today is redefining the dynamics of business. Internet of Things and Artificial Intelligence are revolutionizing healthcare, cloud computing is changing the way data is  stored  and  accessed,  blockchain  is  anticipated  to  be  the  next big  thing  for  financial services and 3D Printing is envisaged to transform the global manufacturing landscape. We  are living in an extraordinary time ever  in  the  history  when  the  technological landscape is changing rapidly and treading towards Digital Economy- the Governments are  incubating  environment  to  enable  businesses  to  setup  digital  priorities.  In  this competitive environment the pressure that organizations face today, to keep up pace and  deliver  a  better  customerexperience,  has  never  been  greater.  This  changing business atmosphere may be a threat to the businesses that view it that way, but at the same time it is a rich opportunity for those who see it as a way to add value to customers and operate smarter and faster.    

 

 

Questions:

•    How are the enterprises adapting to transformation and associated challenges?
•    How critical will it be to build capabilities and talent?
•    Can Digital Economy aid in increasing the Combined GDP of a nation?

 

FinTech – An Alternative to Banks?

May 19, 2017

FinTech is disrupting the traditional finance sector with innovative technologies and business models such as mobile transfer, mobile payments, crowdfunding and peer-to-peer lending. FinTech companies are growing at a rapid pace - in 2014-15 venture investment in FinTech companies grew by 201%, a factor of three compared with the overall growth in venture capital investment in the same year.

FinTech companies rely on their customer-centric products, that provides a more cost effective, immediate and hassle-free interface to their customers to do day-to-day financial transactions. Customers and merchants are increasingly preferring to work with FinTech companies.  With these changing preferences, banks have realised that to survive, they too must put the customer first and enable their services to fit into their customer’s busy and technologically advanced lives.

Currently, banks are weighed down by legacy technology system and tough regulations whereas FinTech companies are growing rapidly due lack of concrete regulations. Is this fair competition?

With Government of India pushing for financial inclusion and a cashless economy, it is bygone conclusion that digital development will certainly take place. Will FinTech companies lead this digital revolution or will the banks be able to scale up their digital profile and counter them?

 

     

    The Finance Conclave at Samavesh 2017 will address these issues and the following

    Questions:

    • Can fintech companies evolve and cater to the end-to-end banking needs of customers, taking away a significant market share from banks?
    • How are the banks preparing to respond?
    • Given the lack of regulations for fintech companies, will the financial services sector face greater risks?

       

      Managing Supply Chain for Sustainability and Agility in the Digital World

      May 20, 2017

      Supply Chain has been part of the global scenario and the fact that it is an intrinsic part of delivering any product or service to a customer makes it indispensable and almost perennial. 

      With the ubiquity of sensors, vast amount of data from end consumers is now available for in-depth analysis and gaining insights into demand patterns. Organisation’s ability to quickly detect changes, opportunities and threats within its supply chain with instant access to data followed by swift decisions based on relevant data and the flexibility to respond to changes within  shortest  possible  time  displays  its  agility  to  “sense  and  respond” effectively. Response to customer needs is not only determined by internal capabilities of organisations, but  also  by  the  capabilities  of  their  suppliers  and  their  suppliers’ suppliers. Further, environment policies and carbon footprint reduction strategy as part of sourcing creates a diverse supply chain to get strategic advantage as consumers are becoming more aware and concerned towards environmental impact. 

         

        Questions:

        • “How are organisations making transitions from experience-based strategies to agile strategies with high level of demand sensing technologies and decision algorithms?
        • “How  supply chain is to be seen as “sustainable value chain” while aligning priorities to changing customer demand?”
        • “How are organisations adopting the technologies in the digital world to improve supply chain management?” 

         

          Understanding the Mind of the Customers

          May 20, 2017

          Businesses, especially B2B, believe that consumers act rationally to maximise their best interests when making purchase decisions. And marketers assume that consumer shopping decisions are based on rational evaluation of the features and attributes of the products they sell – aided, of course, by communications and other brand promotion activity. But consumer rationality, whether in B2B or B2C is more myth than fact. We know this from an in-depth analysis of consumers’ self-reported behaviour and a review of the psychological factors that affect their purchasing process.

          Marketing is becoming more and more consumer-oriented and hence has a deep understanding of customer needs and drivers at a level beyond what customers can articulate on their own. Customer Insight leads to opportunities for creating solutions that  are  tightly  linked  to  core  drivers  of  human needs  and  behaviour,  and  hence  build  stronger  and  enduring  customer-brand  relationships. Traditional  marketing  research  is  more  problem  driven  and  hence  misses  out  on  these  insights. Insight discovery requires a curious mind which is never on a holiday and can question the facts to uncover the ‘real truth’. By understanding customer’s mind, companies can analyse trends, develop strategies and create value for customers and build sustainable business stream for companies. 

          The  marketing  panel  discussion  topic  ‘Understanding  the  mind  of  the  customer’  focusses on the importance of understanding the drivers of consumer behaviour and how marketers are  using it to design their strategies.

             

            Questions:

            • Why do companies need to decode the customer’s mind?
            • Is it equally important gather customer insight in B2B market as it is in B2C markets?
            • How can we discover customer insights?
            • How do companies use these insights to frame marketing strategy?
              Glimpses from Samavesh 2017

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