Faculty

A rich and lively student-teacher interaction is at the heart of SPJIMR's success. Our faculty members are known to be great teachers, who can bring alive the subject, encourage critical thinking and offer a wider, holistic perspective that is critical in today's complex business environment.

Our faculty members are drawn from academia, industry, government sector and non-profits. Collectively, they bring in a wide range of experience in building and delivering knowledge and skills to prepare participants for leadership roles.

The teaching-learning process at SPJIMR is vastly enriched by a series of non-classroom initiatives through which our faculty help build among participants the right attitudes to enable them lead with purpose, meaning and with an idea of service to society.

We have more than 44 full time faculty members, of which 28 are PhDs. The average experience of the core faculty is over 18 years, with several who have come to academics after years of experience as practitioners. In addition, we have over 14 adjunct faculty and several more visiting faculty who engage with participants of various courses.

FACULTY SEARCH

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Overview

Dr. Sunny Arora

Assistant Professor - Marketing

sunny.arora@spjimr.org

Curriculum Vitae

Dr. Arora has an experience of more than 11 years that straddles across corporate and academics. He has competed his Ph.D. from SJMSOM, IIT Bombay, MBA from NMIMS, Mumbai and B.Sc.(H) in Physics from Hansraj College, Delhi University. He has conducted corporate trainings for Zycus Infotech, Tata Motors and AstraZeneca Pharma India. He has to his credit articles published in top International journals such as Journal of Brand Management. He has presented his research at various conferences, such as at Hong Kong Polytechnic University, IIM Ahmedabad, IIM Lucknow amongst others. He enjoys teaching Brand Management, Consumer Psychology and Advanced Marketing Research. His research interests lie in the areas of Pricing, Brand Naming and Cognition & Affect. 

Experience

Dr. Sunny Arora

Assistant Professor - Marketing

sunny.arora@spjimr.org

Curriculum Vitae

Dr. Sunny has been associated with organisations like Mahindra Comviva, Kotak Mahindra Bank, Career Launcher and International School of Business & Media. His last assignment was with FORE School of Management.

Research & Publications

Dr. Sunny Arora

Assistant Professor - Marketing

sunny.arora@spjimr.org

Curriculum Vitae

1) Arora, Sunny, Arti D. Kalro and Dinesh Sharma (January, 2016) Brand architecture strategies of Indian brand names. In conference proceedings at the 9th ISDSI International Conference at Goa Institute of Management.

2) Arora, Sunny, Arti D. Kalro and Dinesh Sharma (2015) A comprehensive framework of brand name classification. Journal of Brand Management 22(2): 79-116. (Australian Business Deans Council, Ranked ‘A’ journal).

3) Arora, Sunny, Arti D. Kalro, Dinesh Sharma and Pramod Kumar (November, 2013) A content analysis of invented brand names. In conference proceedings at the 7th International Conference organized by ACBM on Branding & Marketing - An Emerging Markets Perspective at Hong Kong Polytechnic University, Hong Kong.

4) Arora, Sunny, Arti D. Kalro and Dinesh Sharma (December, 2012) Brand name fit using formant analysis. In conference proceedings at the 6th NASMEI Marketing Conference at Great Lakes Institute of Management.

5) Arora, Sunny, Arti D. Kalro and Dinesh Sharma (January, 2012) An inquiry into a brand name fit. In conference proceedings at the 7th SIMSR Asia Marketing Conference at K J Somaiya Institute of Management Studies and Research.

Additional Information

Dr. Sunny Arora

Assistant Professor - Marketing

sunny.arora@spjimr.org

Curriculum Vitae
Blogs

Dr. Sunny Arora

Assistant Professor - Marketing

sunny.arora@spjimr.org

Curriculum Vitae
Video

Dr. Sunny Arora

Assistant Professor - Marketing

sunny.arora@spjimr.org

Curriculum Vitae

SPJIMR
Bhavan's Campus
Munshi Nagar | Dadabhai Road,
Andheri West | Mumbai - 400 058, India
Tel:+91-22-2623-0396/ 2401
      +91-22-2623-7454
Fax:+91-22-26237042
www.spjimr.org