Faculty

A rich and lively student-teacher interaction is at the heart of SPJIMR's success. Our faculty members are known to be great teachers, who can bring alive the subject, encourage critical thinking and offer a wider, holistic perspective that is critical in today's complex business environment.

Our faculty members are drawn from academia, industry, government sector and non-profits. Collectively, they bring in a wide range of experience in building and delivering knowledge and skills to prepare participants for leadership roles.

The teaching-learning process at SPJIMR is vastly enriched by a series of non-classroom initiatives through which our faculty help build among participants the right attitudes to enable them lead with purpose, meaning and with an idea of service to society.

We have more than 44 full time faculty members, of which 28 are PhDs. The average experience of the core faculty is over 18 years, with several who have come to academics after years of experience as practitioners. In addition, we have over 14 adjunct faculty and several more visiting faculty who engage with participants of various courses.

FACULTY SEARCH

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Overview

Dr. M G Parameswaran

Adjunct Professor of Marketing

parameswaran@spjimr.org

Harvard Business School
Advanced Management Program
2014

Mumbai University
Doctor of Philosophy (PhD), Management [Marketing & Consumer Behaviour]
2006 – 2012
The PhD Thesis was on 'Religiosity and Consumer Behaviour'. How does religion and religiousness interact with our behaviour as consumers.

Indian Institute of Management, Calcutta
MBA [PGDM], Marketing & Finance, Honour Roll Graduate
1977 – 1979

Indian Institute of Technology, Madras
B Tech, Chemical Engg.
1972 – 1977

Experience

Dr. M G Parameswaran

Adjunct Professor of Marketing

parameswaran@spjimr.org

M G Parameswaran, or Ambi as he is known is a Brand Strategist and Founder Brand-Building.com. In a career spanning three+ decades Ambi has handled assignments in marketing, sales and advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages before dropping anchor at Ulka Advertising over two decades ago. He has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others.

He served as VP, then as CEO of FCB Ulka from 2003 to 2013, and as Advisor before moving out to set his own Brand Advisory unit Brand-Building.com. 

Ambi has been contributing articles to premier business publications, has conducted seminars and branding workshops for Indian/ MNC organizations and industry bodies like CII, FICCI, AIMA etc.; he has spoken at international forums including the Kellogg India Summit at Northwestern University and Cornell University; he has also been a guest faculty at several business schools in Mumbai such as SPJIMR and at his alma mater, IIM Calcutta. 

Ambi has served as the President of Advertising Agencies Association of India [2014-16]; he was President of Ad Club Bombay [2003–05]. He was inducted into the Board of Governors of IIMC in 2007 and he received the Distinguished Alumnus Award from IIT Madras in April 2009.

Research & Publications

Dr. M G Parameswaran

Adjunct Professor of Marketing

parameswaran@spjimr.org

2016
Parameswaran Ambi, Nawabs Nudes Noodles – India Through 50 Years of Advertising, Pan Macmillan, New Delhi

2015
Parameswaran Ambi M G, with Isaac Jacob and Kevin Lane Keller, Strategic Brand Management [Indian Version], Pearson India, New Delhi

2014
Parameswaran Ambi , For God’s Sake – An Adman on the Business of Religion, Penguin, New Delhi

2011

  • Parameswaran M G with Kinjal Medh, Draftfcb Ulka Brand Building Advertising – Cases & Concpets, Tata McGraw Hill, New Delhi
  • Parameswaran M G with Kinjal Medh [eds.], India 2061 – Collected Articles, Cogito Publications, Mumbai

2009
Parameswaran M G, Ride The Change – A Perspective on the Changing Indian Consumer, Market and Marketing, Tata McGraw Hill, New Delhi

2006
Parameswaran M G, Building Brand Value – Five Steps to Building Powerful Brands, Tata McGraw Hill, New Delhi

2003
Parameswaran M G, Understanding Consumers – Building Powerful Brands Using Consumer Research, Tata McGraw Hill, New Delhi

2001
Parameswaran M G,  FCB Ulka Brand Building Advertising – Concepts & Cases, Tata McGraw Hill, New Delhi

Chapter
2013
Parameswaran M G , Marketing, PR, Advertising and Media for Brand Building of Innovative Foods and Nutritional Products, in Ghosh D et al [eds.] Innovation in Healthy and Functional Foods, CRC Press 

2008
Parameswaran M G, Reputation Under Fire, in Arthur I and Mathews K [Eds.], Brands Under Fire, Penguin Portfolio

Conference
2011
“Portrayal of women in Indian English print advertising – A longitudinal study of advertising in Femina Magazine over the last 50 years”, 2011 Asia Pacific Conference of the Association for Consumer Research Beijing, Parameswaran M G with Srivatsava R K [KJ Somaiya]

2009

  • “Not so desperate housewives of India”, 2009 Asia Pacific Conference of the Association of Consumer Research, Hyderabad, Parameswaran Ambi M G
  • “Portrayal of women in Indian package goods television advertising”, 3rd Great Lakes NASMEI Marketing Conference, Chennai, Parameswaran M G

 

Additional Information

Dr. M G Parameswaran

Adjunct Professor of Marketing

parameswaran@spjimr.org

  • Was a panelist / speaker at Jaipur Literature Festival 2014, the biggest gathering of its kind in the world. 

  • Was a speaker at TEDx IIM Ranchi in February 2014 [TEDx ‘For God’s Sake’]

Blogs

Dr. M G Parameswaran

Adjunct Professor of Marketing

parameswaran@spjimr.org

Linked In : Ambi Parameswaran

Twitter @ambimgp

Video

Dr. M G Parameswaran

Adjunct Professor of Marketing

parameswaran@spjimr.org

SPJIMR
Bhavan's Campus
Munshi Nagar | Dadabhai Road,
Andheri West | Mumbai - 400 058, India
Tel:+91-22-2623-0396/ 2401
      +91-22-2623-7454
Fax:+91-22-26237042
www.spjimr.org