Programme Overview
There has been a recent recognition that too much marketing thinking is merely incremental. Marketers need to engage with the consumer in deeper, and more ongoing ways. The creation of consumer insights requires an understanding of emerging approaches, the practice of these approaches by the marketers themselves, and the creation of organisational mechanisms to sustain these approaches consistently. Further, the aspect of 'insighting through social media’ and its integration with offline processes needs special attention.
Programme Objectives
By the end of this programme, participants will:
- Understand the new language and approach of consumer insights, and how it differs from more conventional approaches.
- Understand methods and techniques to discover consumer insight.
- Enhance their own abilities to derive insights through 'deep conversation'
- Be able to tailor an approach to insighting to their specific organisation for innovation.
Programme Pedagogy
The programme is highly interactive, with a stress on learning through doing. Participants will practise techniques in the field. Industry experts will be brought in for specialised sessions. Case studies, video based classes, co-created insight sessions combine to make a highly energetic and enriching workshop.
Programme Benefits
The programme will build a comprehensive understanding of an emerging area in marketing i.e. discovering consumer insight. It will enable marketers to enhance their own abilities to understand consumers, and adapt new approaches for sustainable innovations. Promising projects would be identified in the workshop itself and marketers could a) build a roadmap to create an insighting practice within the organisation b) refine the practice if it already exists.
Who Should Attend
This programme is intended for middle and senior managers in the marketing function of large companies. People charged with building a culture of insighting, in charge of research and innovation functions, or marketers interested in insighting, but unsure of the ideal roadmap will also benefit from this workshop.
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Date | 23rd - 24th March, 2018 |
Time | 09:30 a.m. - 5:30 p.m. |
Fees | Rs. 30,000 + Taxes |
| Discounts on Fees | |
|---|---|
Early Bird for first 5 participants | 15% |
Group of 5 to 6 participants | 13% |
Group of 3 to 4 participants | 10% |
Bhavans Alumni ( SPJIMR, SPCE & SPIT) | 15% |
Contact Details:
Contact person: Priyanka Patil
Tel: +91 22 61454351
Email: priyanka.patil@spjimr.org
